Kerala Blog Express 2.0, the second edition of the campaign hosted by Kerala Tourism to enable some of world’s foremost online travel writers to explore the state, took off here on Tuesday.
Kerala Blog Express 2.0, flagged off by Health Minister V S Sivakumar, takes selected ace bloggers from around the world on a two-week road trip across God’s Own Country to discover the beauty of the region and experience its unique culture.
“First organised in 2013-14, the campaign was a huge success and drew very positive response from the participants,” Kerala Tourism Additional Director (General) Anupama T V told reporters after the flag off.
A team of 30 persons comprising bloggers, photographers and writers are taking part in the second edition of the Kerala Blog Express. The selection was carried out using an online voting from which the campaign management team shortlisted the participants.